A braindump of thoughts I was thinking about when mocking up:

1. Thinking about different client types:
2. parents dealing with musical instruments for children - often unsure about what to do, just want a safe pair of hands to advise and guide.
3. beginner guitarists of any age - similarly, often unsure, and will likely want guidance and support.
4. experienced amateurs - will feel reassured by someone who demonstrates a lot of experience and breadth.
5. professionals - will mainly want to know what you're about and where you're based as they will likely know precisely what needs fixing/adjusting.
6. Many are price sensitive and will appreciate clearer pricing upfront where possible. Knowing this before making contact will remove a barrier to engagement. Although it's possible to stress that it's a guide price to avoid misaligned expectations
7. Due to YouTube I was under the impression that a guitar tech setup would set me back £250. Hence quelling that upfront will help.
8. A lot of people browse for things on mobile devices (phones/tablets). Having single click call-to-action buttons that put them straight on to common messenging apps. Old-school telephone and email still present, of course.
9. Making the address clickable on the phone will also be helpful for navigation and ease of finding the location.
10. Similarly, younger folk have an aversion to calls and email to a lesser degree. Streamlining access to messaging apps will be beneficial for that cohort.
11. Your breadth of skills and experience is a massive asset - the fact that you repair guitars, write/perform music and have built your own ticks so many boxes and gives a lot of confidence to potential clients.
12. Your google reviews are incredible. Show them off!
13. IMHO having an overview of all the essential areas on the main page will be beneficial, again, especially for mobile viewers. Then go deeper when necessary, eg setup and repair sections.
14. Having a site that adjusts width wise for mobile or desktop will be helpful.

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